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Creation for a brand for a new juice bar based in Kensington. A dynamic identity that encompasses the energy that creates the juice – represented by three elements coming together: 1. The server, 2. The customer and 3. The juicing machine. The formation of the mark takes its' inspiration from the rotating chopping blades in the centrifugal juicer.
Simple – Iconic – Unique.
Created at CADA design as lead creative
Brand Strategy & positioning,
Visual Identity
Brand guidelines
Tone Of Voice
Signage
Environmental graphics
Menus
Packaging
Ordering App
Website Layout
![](https://static.wixstatic.com/media/44f5cf_b924671d7e184b49a10bba13c93a007f~mv2.jpg/v1/crop/x_425,y_0,w_1603,h_1576/fill/w_615,h_605,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/44f5cf_b924671d7e184b49a10bba13c93a007f~mv2.jpg)
![JuicerSign.jpg](https://static.wixstatic.com/media/44f5cf_7d8f9de19ba54fb1b5adf42094f0a0dd~mv2.jpg/v1/crop/x_87,y_0,w_524,h_733/fill/w_366,h_512,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/JuicerSign.jpg)
![](https://static.wixstatic.com/media/44f5cf_0ef9fe84d5314576afe0535dc073e190f000.jpg/v1/fill/w_560,h_607,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/44f5cf_0ef9fe84d5314576afe0535dc073e190f000.jpg)
![](https://static.wixstatic.com/media/44f5cf_4e645ca3b57a4d189fc9ce77d9c1d13b~mv2.jpg/v1/crop/x_1,y_80,w_2666,h_1840/fill/w_814,h_562,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/44f5cf_4e645ca3b57a4d189fc9ce77d9c1d13b~mv2.jpg)
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