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Creation for a brand for a new juice bar based in Kensington. A dynamic identity that encompasses the energy that creates the juice –  represented by three elements coming together: 1. The server, 2. The customer and 3. The juicing machine. The formation of the mark takes its' inspiration from the rotating chopping blades in the centrifugal juicer.

Simple – Iconic – Unique. 

Created at CADA design as lead creative 

Juice Bottle Packaging MockUp_x2.jpg

Brand Strategy & positioning,

Visual Identity
Brand guidelines

Tone Of Voice

Signage

Environmental graphics

Menus

Packaging

Ordering App

Website Layout

JuicerSign.jpg

© 2022 by Sushma Madan Limited

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