Potbelly based in Westfields Stratford – an American brand serving legendary sub-style sandwiches needed a slight re-brand to appeal to the UK market. This was achieved by simplifying the colour palette, crafting the wordmark and the potbelly icon. 

The takeaway packaging was re-designed with two colours, and only using natural crafted recyclable or compostable papers/card. The tone of voice on the packaging reflected the fun and friendly personality of the brand. 
 

Created with CADA Design as Lead Creative on 2D