Naming, strategy, positioning, tone of voice and visual identity creation for a new beauty retail hub in Saudi Arabia. ECHO Beauty – A destination allowing customers to create and share engaging experiences. Bringing together the best and exclusive beauty brand offers across skincare, cosmetics and fragrances in one place. 

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The visual identity created and tone of voice the essence of meaning of an echo something that had refection, radiated, and resonated. 

Partnering with KKD as Lead Creative