SANO

Sano – Naming, positioning, visual identity, toolkit, illustration, and social media strategy was created for this start-up sports massage remedial therapist. 

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SANO means to cure, to heal, correct, remedy, make good, restore, make healthy in Latin. A simple aesthetic with the typography becoming bolder and stronger reflects the concept of restoring and making good. A simple colour palette suggesting warmth and calmness. The  illustrations on the reverse of the business cards, were developed as a series of 3 different views.