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OLTRE
Oltre means beyond in Italian, the concept of breaking through the letters with a continuous invisible line creates a sense of moving forward and change.
An Italian women’s fashion brand based in Rome – A simple, classic timeless approach. The identity reflects the stylish clothing range – elegantly crafted with a simplistic execution. The monochromatic palette reflected the brands style, tailored and sophisticated.
Brand strategy & positioning
Visual Identity
Brand guidelines
Packaging
Art Direction
![Oltre_Bags Mockup copy.jpg](https://static.wixstatic.com/media/44f5cf_a74d96c24b1b4b58b98ff78cd3c97b69~mv2.jpg/v1/crop/x_703,y_583,w_2304,h_3754/fill/w_565,h_922,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Oltre_Bags%20Mockup%20copy.jpg)
![oltre-donna-collezione-primavera-estate-2012-12.jpg](https://static.wixstatic.com/media/44f5cf_839657f2cde94af8a44d6ea232b872c0~mv2.jpg/v1/crop/x_0,y_0,w_2030,h_1325/fill/w_666,h_435,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/oltre-donna-collezione-primavera-estate-2012-12.jpg)
![Label-Brand-Mockup-OLTRE copy.png](https://static.wixstatic.com/media/44f5cf_c840fa82611b40fd81743dc002c2c0a5~mv2.png/v1/fill/w_497,h_482,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Label-Brand-Mockup-OLTRE%20copy.png)
![](https://static.wixstatic.com/media/44f5cf_0ffe02db1a5d48b89382cf6391783b44~mv2.jpg/v1/crop/x_670,y_0,w_3500,h_3500/fill/w_435,h_435,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/44f5cf_0ffe02db1a5d48b89382cf6391783b44~mv2.jpg)
![Postcards.png](https://static.wixstatic.com/media/44f5cf_d86100d08d77499bbc50cc6c9fa17f74~mv2.png/v1/fill/w_600,h_651,al_c,q_90,enc_avif,quality_auto/Postcards.png)
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